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The Problem—messages that bring us down. Popular media messages get under our skin. They get us to care about the wrong things. Thin is sexy. Violence is passionate. Money is success. The more you tune in, the more you tune out—and you become part of the cycle and the myth.

The Solution—Project: Think Different!
Let’s break the cycle and write a new story. With our help, you can create a new message that’s real, that speaks the truth, and that’s human-inspired, not money-driven—and then get that message to the masses!

Project: Think Different supports a new pop culture that’s about human beings, not dollar bills. A pop culture where it’s hip to be engaged, where the new cool is being true to your self, your community, and your world. We are musicians, video and film producers, directors, spoken word artists, educators, community activists, and allied organizations—and we are you. If you’re sick of what’s being dished out and tired of waiting for something to change—Join us. We’re making change happen!

What we do

Using music, video, and online media, PTD partners with you to create, fine-tune and disseminate new media messages that promote positive action. We educate youth and artists, create job opportunities in media, and are a resource to schools and nonprofits through the following initiatives:

• Youth Media Institute
• Media Watch Team
• Media Careers Program
• Media Matters Conference
• Empowerment Music Program
• Movement Pictures Video Program
• Electronic Community Media Program

We bring people together to talk about how current issues and pop culture affects us and engage in action for positive change. Artists and youth learn media technologies and techniques to define and develop a message in music, video, and online media and then how to access media channels to spread that message. Let us help YOU use media to make change!