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entertaining change

Products and Services

Video Production, Taping and Editing

Music and Audio Production

Artist Bookings

Video Library

Workshops

We Interrupt this Message: Hip Hop as Media. How can we leverage Hip Hop music, film, video, and publications to increase the power of grassroots voices?

Freedom Songs: Linking Music, Spirituality and Social Reform. Write your own freedom song after exploring the role of music in movements for social change. Musical experience not required!

Selling Life, Love and the Pursuit of Happiness: Hip Hop and Marketing. Learn how to leverage this genre to craft your own message of social change.

Talk about TV: Media Literacy, Reality TV and Film. Explore the past, present, and future effects of TV and film on the individual and society.

Free Speech: Censorship in Urban Music. Use your right to free speech to change mainstream views of urban music.

Images and Stereotypes: Politics in Media Production. Learn about using new media to change current stereotypes in broad- and cablecast television.

I Want My MTV: Music Videos and Media Literacy. Deconstruct music video production as you explore music video images and become a more educated viewer.

Hip Hop and Financial Empowerment. Develop the skills needed to succeed as a responsible consumer and member of the workforce.

Additional workshops

Call for more information.

Arts Activism: The Use of Arts in Civic Dialogue

Shock the Box: Televising the Revolution

Lyrical Lobbying: Developing Social Messages to Move the Crowd

Collective Conscience: A Look at Media and the Mind

Movement Building through a Renaissance in Media

Operation HIP HOP RECOVERY: Taking back the Culture

History of Hip Hop: Why and How did Hip-Hop Evolve, Where we are Now and What is the Potential

The Power of Hip-Hop: A Movement in Our Society?

"The Truth shall Set you Free" — Realities and Challenges of Being a Young Urban Artist

The Role of Music in Creating Social Movements & its Historical Link to the Church

Images of God in Pop Culture

Spirituality in Pop Culture: The Impact of Message on our Being

Chain of Change: Creating a Spiritual Framework for Today’s Activism

The Matrix: Finding Your Purpose in the Web of Societal Expectations

Gap Body: Denying Yourself in the Mall of America

Think Different: From Thought into Action

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Project: Think Different
14 Beacon Street, Suite 503
Boston, MA 02108
Phone: (617) 557-9200
Fax: (617) 971-9492
info@projectthinkdifferent.org

Project: Think Different — Music, Film and Video that empowers you to think differently and think BIG about your ability to change the world

Related link:
Empowerment Records


Our offerings

Let's collaborate. Bring Project: Think Different to your organization!

We offer a variety of products and services that can be customized to your specific needs and budget. For details about a sampling of our offerings, click a link on the left. Please contact us at 617-557-9200 for details about other offerings listed. And check out our develop, amplify, and engage pages for examples of past programs.

If you have other ideas for training workshops or events, let us know. We love to collaborate with organizations and community groups on fresh new forums for engagement.

Products and Services

Video Production, Taping and Editing — We create promotional videos, commercials, public service announcements. Or you can hire PTD filmmakers and videographers to tape and/or edit your event.

Music and Audio Production — Commission a socially conscious song for a friend or a theme song for your school or organization.

Artist Bookings — Hire PTD artists to perform at your company parties or private engagements.

Video Library — purchase our videos for your family and friends, or use in your classrooms and arts programs

Workshops

We Interrupt this Message: Hip Hop as Media

This workshop examines Hip Hop music, film, video, and publications to determine how to leverage its effectiveness as media that increases the power of grassroots voices in public consciousness and policy formation.

We look at new media and mainstream media and the advantages and risks of “working the system to buck the system.” Participants discuss and evaluate whether Hip Hop media is currently representative of the issues, priorities and perspectives of their communities and make recommendations for how it can be a more effective mouthpiece for their communities.

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Freedom Songs: Linking Music, Spirituality and Social Reform

Musicians have been at the forefront of every social, political movement in the United States and throughout the world, raising their “freedom songs” to unite, encourage and charge the masses.

In this workshop, we explore the role of music in movements for social change by analyzing freedom songs from diverse genres. This unveils the importance of message-based music, and motivates participants to use the freedom song format for their messages.

We focus on the effectiveness of music to educate, inspire and enroll people for action in historical nonviolent movements from Civil Rights to Anti-Apartheid and beyond.

Participants have the opportunity to experience music as a practice of solidarity, and to draw out the distinctions between the spirituality and inspiration of yesterday’s freedom songs and today’s music.

The culmination of this workshop is the presentation of freedom songs by workshop participants. Musical training is NOT a prerequisite.

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Selling Life, Love and the Pursuit of Happiness: Hip Hop and Marketing

What do Nike, Sprite, McDonald’s and other mega-retail companies have in common? They all use Hip Hop to sell their product to the best consumers in America…our Youth!

So we take it higher in this workshop and see how Hip Hop can “sell” positive change. We look at Hip Hop’s success in product marketing and explore its transferability to social marketing and the construction of beliefs and behaviors that will support social change. Participants learn how to craft compelling messages that motivate people to engage in action that promotes positive social change.

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Talk about TV: Media Literacy, Reality TV and Film

Talk About TV is a one-day social media literacy workshop that explores the past, present, and future effects of TV and film on the individual and society.

Research definitively shows that there both negative and positive effects result from the consumption of television and films. This workshop addresses socio-political realities, democracy, ethics, and media conglomeration, along with the genres of news, drama, sitcoms and the talk show format that has taken the small screen by storm.

Talk About TV leaves no cinematic, broad or cablecast stone unturned as we explore our relationship as humans to the “king of cultural communication.”

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Free Speech-Censorship in Urban Music

This workshop examines the influence of free speech on the censorship of urban music. Much of urban music has received negative labels as being too violent and graphic and continuously sending demoralizing and corruptive messages to youth. Participants learn to use their voices as a tool that embodies the rights of free speech to change the mainstream views of urban music. The goal of this workshop is for participants to engage in civic dialogue while using their voices and perspectives to create an understanding that can lead to positive social change.

Images and Stereotypes: Politics in Media Production

This workshop explores current stereotypes portrayed in broad- and cablecast television from a standpoint of culture, gender and age and why stereotypes are so widely used. Participants will discuss their own relationships with these images, their producers and their hopes and responsibilities for decreasing negative portrayals. The production of new media concepts and construction of new images and stereotypes will be covered.

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I Want My MTV: Music Videos and Media Literacy

Participants will explore the images of past and current music videos, learn to deconstruct video production elements and become more critical as viewers and consumers of this genre of production. The workshop will include discussion and demonstration of music video imagery, lyrical content and socio-political content with an eye toward creating new concepts for creative and socio-cultural expression

Hip Hop and Financial Empowerment

A learning based workshop designed to help participants develop the real-life skills they need to succeed and to think and choose responsibly as consumers in a global economy and members in the workforce.

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