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P:TD in the news
Tapping music's power to inspire social change
By Ron DePasquale, Globe Correspondent
December 18, 2005
There's the commercial music that dominates pop culture. And then there's underground music made by striving artists who want to change things.
The gulf between the two is what Project: Think Different and Empowerment Records want to change.
Project: Think Different, which promotes alternatives to negative mainstream media, and its record label, Empowerment Records, will release their first compilation album, ''Empowerment," sometime after Jan. 1. The album features socially conscious local musicians and was prereleased last month at the Embassy club on Lansdowne Street.
''We want to use the power of pop culture to shift what's popular, to popularize engagement and activism," said Scherazade Daruvalla King, founder of Project: Think Different and Empowerment Records.
The album is heavy on hip-hop, featuring the Foundation, Lyrical, Shuman, Bio, AfroDZak, Mingo, Heist, and funk/rappers Audible Mainframe.
''So much of hip-hop's origins were co-opted and commercialized," Daruvalla King said. ''Mainstream radio is not an appropriate reflection of what hip-hop initially was."
The ''Empowerment" CD also features African/reggae musicians Soulfège, reggae artists Bounty Killer, punk legend Roger Miller (Mission of Burma), poet/singer Iyeoka Okoawo, funk bands Velvet Stylus and Bambu, singer/songwriters Lauren Flaherty, Lauren Coen, and Melissa Li, rockers Hendrik Gideonse, Chris Mascara, and Sad Marvin, electronica artist Media Friend, and poet Sophia Snow.
For Daruvalla King, the album is the culmination of PTD's first three years and hopefully the first of many compilation CDs featuring artists with a message.
''Empowerment music is not feel-good music," King said. ''The music tells the cold, hard truth, the ugly underside of reality, but it's also moving toward solutions.
''We're using music as a propeller that galvanizes people."
For more information, go on the Web to http://empowermentrecords.com/empcd/
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